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Introducing Blue Midnight™ Body & Hair Cleanser This limited-edition, aromatic, woodsy cleanser provides a rich lather that works on both body and hair, gently washing away dirt and sweat.
NEW Big Sir™ Refreshing Body Lotion Escape to the rugged Pacific coast with this aromatic, water-infused body lotion featuring the fresh, intoxicating notes of Bergamot, Marine, and Woody Amber.
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When we started this journey over 20 years ago, we knew one thing for certain: There were plenty of skincare companies that made luxury, efficacious products for women, but no one was addressing the needs of the modern man.
So we stayed close to our customers (we still do) and listened to what they wanted–and what they didn’t.
What they wanted were no-nonsense products that worked as advertised and used the best ingredients–and were never, ever tested on animals.
Nothing complicated. Nothing cosmetic. Just superior skincare.
Welcome to the #1 best-selling men’s skincare brand.*
*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Skincare Sales, Annual 2020.