Marketing Manager


TITLE: Marketing Manager
LOCATION: Carrollton, TX



The Marketing Manager will help plan and execute comprehensive marketing strategies for propelling the growth of the Jack Black brand via brand awareness, new customer acquisition, marketing communications, product education & newness, and expansion of the product portfolio. This position will report to the Marketing Director and will partner closely with cross functional teams including Creative, Product Development, Purchasing, Planning, Sales & International.



  • Collaborate with Marketing Director to craft content strategies & experiences that engage new and existing customers through an omnichannel ecosystem via retailer, digital & product marketing strategies:
    • •  Oversee development and execution of retailer specific marketing promotions and visuals
    • •  Implement effective digital marketing, advertising and sampling programs to build awareness, trial and conversion
    • •  Determine final product positioning, pricing, claims, name, marketing copy, and artwork & develop detailed plans for new product launches across B+M and online channels, including sales strategy, supporting collateral and merchandising tools, and communication to field sales team.
  • Manage 3rd party relationships including (but not limited to): Search, Shopping, Re-marketing/Programmatic, PR, Social, Reviews, Auto-Replenishment, etc.
    • •  Create ongoing analysis around reach, engagement & demand while documenting successes & misses across channels
  • Manage Planning & Execution of Paid & Organic Social Media strategies
  • Plan and develop marketing tool kits for retailers and distributors
  • Work closely with creative, sales, product development, and international to develop marketing, merchandising and promotional programs to drive global successes
  • Oversee internal processes (i.e. Brief creation & submission) of marketing team
  • Track Marketing expenses within budget determined by Marketing Director
  • Plan & Execute external advertising & media Campaigns
  • Oversee strategy, execution and recapping of Sports Marketing programs.



  • 5+ years of experience in marketing roles of increasing responsibility and seniority in the retail industry, preferably in beauty or personal care.
  • Experience working across departments, with demonstrated success planning and accomplishing goals.
  • Skilled at leading others, but fully capable of accomplishing tasks independently when needed.
    • •  Strong team player with the drive to help assure high quality standards.
  • Excellent verbal & written communication skills.
  • Ability to manage multiple projects simultaneously, effectively manage time and respond to changing priorities in a fast paced, entrepreneurial environment.
  • Excellent problem-solving skills.
  • Strong combination of both creative and analytical skills a must; ability to proactively gather, analyze and evaluate complex data.
  • Strong computer skills a must (proficient in Microsoft Office: Word, Excel, Powerpoint, etc.)
  • MBA a plus, but not required.

To apply, please email your resume to