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JOB DETAILS

TITLE: Director, Marketing
LOCATION: Carrollton, TX

 

ABOUT JACK BLACK

Jack Black is a leading brand in the prestige men's skin care market. The company was founded in 2000 as a response to a void in the skin care marketplace. At the time few, if any, companies were offering premium quality, high-performance, easy-to-use grooming products for men. Every Jack Black product is carefully formulated using the very finest ingredients, combining the latest technologies with time-tested natural remedies. Jack Black products are available at select retailers including Nordstrom, Sephora, Bloomingdale's, Neiman Marcus, Saks Fifth Avenue and Ulta, as well as online at getJackBlack.com. 

If you’re ready to roll up your sleeves and join a small team of smart, hard-working and creative professionals, then Jack Black is the place for you. 


POSITION OVERVIEW

The Director, Marketing will develop and execute comprehensive marketing plans for propelling the growth of the Jack Black brand on a global basis, including strategy and plans for brand awareness, new customer acquisition, marketing communications, product education, product newness, and expansion of the product portfolio.

Product Management

  • •       Build trend/inspiration slides to help team determine key launch strategies 
    Assess market opportunity, competitive landscape, determine business and marketing plan, pricing strategy including launch messages and brand positioning.
    Develop new product concepts P&L analysis for regular line and limited edition launches.
    Develop and implement both short & long range calendars for newness and promotional activity. 
    Determine final product positioning, pricing, claims, name, marketing copy, and artwork
    Develop detailed plans for new product launches across B+M and online channels, including sales strategy, supporting collateral and merchandising tools, and communication to field sales team. 
    Oversee updates to existing packaging copy and artwork to keep product marketing fresh, relevant and evolving.
    Maintain knowledge regarding regulatory affairs and packaging guidelines.
    Work with Purchasing on phase-in/phase-out management and internal/external communication 
    Monitor packaging trends in beauty, fashion and luxury goods to generate ideas and direction
    Own development of retailer merchandising units as needed or to support product launches.
    Lead product training through determining appropriate mix of product training materials and direct development of training/educational tools.

 Advertising, Marketing & Promotions

  • Plan and direct omnichannel marketing campaigns and develop marketing tool kits for retailers and distributors
    Work closely with creative, sales, product development, and international to develop marketing, merchandising and promotional programs.
    Negotiate and manage advertising partnerships with professional and collegiate sports teams.
    Conceive of and implement effective marketing, advertising and sampling programs to build awareness, trial and conversion.
    Develop tracking tools to analyze events and advertising programs ROI.
    Oversee development and execution of retailer specific marketing and promotional programs.

Marketing Research

  • Oversee all market, product and consumer research projects, both primary and secondary research.

Public Relations

  • Lead and manage PR agency efforts by helping to develop strategies and programs that generate positive media coverage for Jack Black and our products. Direct and approve all product-related press materials.

Presenting Key Product Initiatives 

  • Visit key retailers throughout the year to present new products, marketing plans, and promotions. 
    Lead/champion internal communication of product plans to corporate and field staff.
    Meet with editors to present new products and share JB brand story.
    Key speaker during educational trainings for retailers as needed.

Experience & Qualifications

  • Minimum 7- 10 years of experience in marketing roles of increasing responsibility and seniority in the consumer goods industry, preferable in beauty or personal care.  MBA a plus, but not required.
    Experience managing a team and working across departments, with demonstrated success planning and accomplishing goals. Highly skilled at leading others, but fully capable of accomplishing tasks independently when needed. Strong team player with the drive to help assure high quality standards.
    Experience in creating and leading strategic, multi-channel marketing programs for consumer packaged goods; luxury products or beauty/skincare is preferred.
    Excellent verbal & written communication skills.
    Ability to manage multiple projects simultaneously, effectively manage time and respond to changing priorities in a fast paced, entrepreneurial environment.
    Must have excellent problem-solving skills.
    A strong combination of both creative and analytical skills a must; understanding of budgets and product costing, plus ability to proactively gather, analyze and evaluate complex data.
    Strong computer skills a must (MS Office, Spreadsheet applications) 

 

To apply, please email your resume to careers@getjackblack.com