THE RETURN OF THE SHAVE
April 30, 2020 by Jack
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When we weren’t old enough to shave, it was all we wanted to do.
But when we had to do it every single day, we discovered it wasn’t quite as big a deal as we thought it would be. More of a chore. Then “scruff” became acceptable, and the ritual of shaving got replaced by a splash of water and a quick shave–or no shave at all.
But it seems the ritual of shaving has returned. And frankly, we couldn’t be happier about it.
At Jack Black®, we love a good scruff. And we have plenty of ways to keep it cleaned up while still maintaining its attitude.
But we really love a good shave. Because a good shave is the beginning of skincare–intense exfoliation of the outer skin layers that actually makes that face of yours look younger. See where we’re going with this?
And, with the return of the shave comes the return of shaving cream. As a matter of fact, our Supreme Cream Triple Cushion® Shave Lather has become so popular that it is now the #1 Men’s Shave Product in the U.S. prestige market*. This luxurious shaving cream lifts hair up and away from the skin for a smooth, close shave. And it leaves your skin soft, hydrated, and refreshed.
If you’re a multitasker, Beard Lube® Conditioning Shave is a translucent formula that functions as a pre-shave oil, shave cream, and an aftershave conditioner to soften facial hair for a smooth, pain-free shave. It’s also great for cleaning up those edges on that 2-day (or more) scruff.
And if a full-on beard is your thing, bravo. Check out our Beard Wash and Beard Oil–also #1s in the U.S. Prestige Market.*
When it comes to shaving, whether you’re a seasoned pro–or a first timer–we have a few tips to make the shaving experience even better.
- If you need a razor, we have a recommendation (of course): The Closer® 5-Blade Cartridge Razor–ergonomically designed for maximum control and easy handling with blades that have a precision trimmer and pivoting head.
- Be sure to clean that razor blade as you go and change it completely every 5-6 uses or you could be dealing with ingrown hairs or razor bumps. TIP: Put your blades on Auto-Replenishment at getJackBlack.com so you never run out of fresh blades.
- Deal with ingrown hairs or razor bumps? We have your fix. Bump Fix® Razor Bump & Ingrown Hair Solution–a powerful, multi-acid solution that helps reduce razor bumps, ingrown hairs, blackheads, and acne blemishes while hydrating and soothing ingredients counteract dryness and irritation. For best results: Pat on with a cotton pad 30 minutes after shaving.
- And if you have any razor burn or irritation due to shaving, try Post Shave Cooling Gel–a fragrance-free, alcohol-free aftershave gel that soothes, calms, and hydrates. APPLY after Bump Fix is dry.
Welcome back to the world of shaving–Jack Black Style.
Based on data from The NPD Group, Inc./U.S. Prestige Beauty Total Measured Market, January-December 2019.