How to Pick Your Pain-Free Shave System
March 15, 2017 by
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Truth is, too many guys put up with sorry shaving experiences. Maybe it’s because they assume all guys do. Or maybe all the time, money, and synergy sessions devoted to creating clever ads truly have convinced guys that the quality of their shave depends on the razor they use.
Well, we disagree. A pain-free shave starts with a straightforward system, and the razor plays second fiddle to great skincare. And we just so happen to be the #1 men’s skincare brand* — with the best-selling men’s facial moisturizer (Double-Duty Face Moisturizer SPF 20) and men’s shave product (Beard Lube® Conditioning Shave).
To get your shave routine on the path to pain-free, we developed two customizable, solution-oriented shave systems to introduce the uninitiated, and to round out those systems and to serve as a one-stop shop for all of our customers’ shaving needs, we’re now offering a new razor.
So which system is best for you? Short answer: It depends.
The Classic Shave system was designed to deliver everything you need to get the perfect shave: an effective facial cleanser, your choice of a conditioning shave lotion, and a moisturizing after-shave treatment. Shaving should be as simple as that.
We designed the Bump-Free Shave system to help men who suffer from razor bumps and ingrown hairs. Start with an effective facial cleanser, your choice of conditioning shave lotion, and Bump Fix® — with Salicylic Acid to help treat and prevent ingrowns. Wait 30 minutes after shaving to avoid stinging, and apply Bump Fix® using a cotton pad as a spot treatment on bumps and blemishes.
*Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Measured Market, Skincare Retail Dollar Sales, January 2016-December 2016